If you are looking for the quickest way to generate new leads and gain revenues for your business, you are at the right place. Writing great cold emails is the answer you have been looking for.
This guide contains the best tips you should follow while writing cold emails for your business.
We are here to help you out if:
To begin with, let us start by understanding the basics:
If you think about businesses in the offline world, how do initial associations begin? Everything starts with a conversation, Right?
Cold emails are a similar outbound strategy for your business. Their purpose is to initiate a conversation and break the ice. Cold emails help you build rapport with your prospects.
With cold emails, you start a conversation with someone new- who knows nothing about your business yet.
The purpose of cold emails is to start building a warm association. These emails will not usually lead to conversion. Cold emails are just the start of a step by step process.
Don’t let the from line read just your email id. Remember that the prospects do not know anything about you. The from line is your first impression and it will let the recipients know who exactly is the mail from.
The from line will decide if your readers decide to open the mail and read it or throw it in the trash folder. You do not want them to be suspicious of your mail. Instead, you want to earn their trust.
A well written subject line is like an invitation to your readers. A bad subject line can even cause your readers to mark it as spam. You surely do not want that to happen, right?
While writing cold emails, it is very important to engage your readers with a clever introduction. This part will decide if your readers will scroll and read the whole mail.
The introduction to your cold emails shouldn’t be longer than 2-3 lines. The purpose of the introduction of your cold email is not to introduce your company to the prospect. Instead, direct it more towards the reader. Talk about their expertise/achievement/work.
While writing cold emails, using very direct pitch for your product/service isn’t really the best practise. Remember that you are not writing to close one more sale. You are writing to build the foundation of a new business relationship with a potential buyer. If you end up sounding very sales pitchy, you will end up getting a literally ‘cold’ response from your readers.
After you are done writing your cold email, don’t leave the readers wondering. They should always feel that you actually had a purpose while writing to them. Persuade your prospects to do what you ultimately want to seek from them.
Note: Remember that this is a cold email. You are speaking to them for the first time. Don’t ask too much from them. Be realistic about your expectations.
That’s it! You are all set to draft compelling cold emails.
Go on and conquer. Reach out to your prospect leads with a good cold email, draft a proposal for them and get ready to win big!
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