Top 7 Email Marketing Tools for Agencies

Email marketing is an essential component of any successful Full Service Digital Marketing Agency or IT agency.

Two major use cases are:-

• a: Extend Email Marketing Features / Services to their Clients
• b: Use Email Marketing for themselves to generate leads through Cold email campaigns

However, managing email marketing campaigns manually can be time-consuming and inefficient. That's where email marketing tools come into play. In this article, we will explore the top 7 email marketing tools that agencies can leverage to extend Email Marketing Management services & streamline their own campaigns to achieve better results.

Importance of Email Marketing Tools for Agencies

These Email marketing tools offer a range of benefits for Digital agencies. They offer advanced features that simplify the process of creating, managing, and analyzing email campaigns. With these tools, marketing agencies can:

• Save time by automating repetitive tasks, such as sending welcome emails, abandoned cart reminders, and follow-up sequences.
• Personalize email content based on customer or Client behavior, preferences, and demographics.
• Segment audience for targeted messaging, improving engagement and conversion rates.
• Track and analyze email campaign performance metrics, such as open rates, click-through rates, and conversions.
• Improve deliverability and inbox placement through features like email verification and spam testing.
• Integrate with other marketing tools, such as CRM systems, landing page builders, and analytics platforms.
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Criteria for Selecting Email Marketing Tools

1. Ease of Use: Look for tools with intuitive interfaces and user-friendly features that simplify email campaign management. One such CRM is Clientjoy, which is popularly known for its Easy and Robust UI. Here are some reviews backing up the claims

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2. Automation Capabilities: Ensure the tool offers robust automation features, allowing you to create personalized and timely email sequences.

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3. Segmentation and Targeting: The tool should provide advanced segmentation options to help you send relevant content to specific segments of your audience.

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4. Analytics and Reporting: Look for tools that offer comprehensive analytics and reporting dashboards to track and measure the success of your campaigns.

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5. Integration Options: Consider whether the tool integrates with your existing marketing stacks, such as CRM systems, eCommerce platforms, or social media tools. One such CRM is Clientjoy allowing not only creates and automates email campaigns but also helps to Manage leads on a Sales Pipeline, Create Proposals, Quotes, and Estimates, take E-signatures, Book Appointments through Clientjoy Appointment Scheduler, Creates, Send or Schedule One Time, Recurring or Milestone Based Invoices, Send & Track 1:1 Emails by connecting your email inbox to Clientjoy, Collect Leads using Leads Forms

‍6. Deliverability and Compliance: Choose a tool that emphasizes deliverability, ensuring your emails reach the recipients' inboxes and comply with anti-spam regulations.

Top 7 Email Marketing Tools for Agencies:

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1. Mailchimp

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Mailchimp continues to be a top choice for E-commerce brands and other businesses alike–and for a good reason. This Bulk Free Email Marketing tool has many useful features, such as pre-built templates, easy audience segmentation, and over 250 integrations.

Best for Ecommerce Brands & Digital Consultants that require extensive integration capabilities (e.g., linking email campaigns seamlessly to social media or running ads).

Features to note: Pre-made email templates, 250+ integrations, A/B testing, facilitate landing page creation, customer journey mapping, facilitates eCommerce transactions, 24/7 customer support, and an extensive suite of analytics.

Pricing: Mailchimp is free for up to 500 contacts and 2500 email sends (which is a plus if you manage a smaller customer base). Their premium package includes an unlimited number of contacts, advanced segmentation, and priority customer support starting from $299/month. 

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Shortcoming: The Email servers of Mailchimp are usually blacklisted by Popular Email Service Providers like Gmail & Yahoo, hence all the emails sent through Mailchimp, usually land in either the Spam, Promotions, or Updates Tab of Gmail.

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2. Clientjoy CRM with Email Marketing Features

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Clientjoy is the new entrant in the race, Clientjoy is an All in one CRM, that 13000+ Agencies & Consultants use every day to manage their agencies better.

Using Clientjoy you can manage all your internal agency operations as well as your Clients.

Clientjoy offers an In-built Email Sequencing Tool & Email Marketing Automation that allows you to send upto 500 emails every day and it guarantees a 95% Email Inbox Delivery as it used your own Gmail/Gsuite email servers to send out these emails

Clientjoy Email Sequencing tool works with Google, Outlook & all types of ESPs, it also offers Free Email Templates

Clientjoy promises to retain your Clients 2x longer using their Client portal feature

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Clientjoy not only creates and automates email campaigns but also helps to Manage leads on a Sales Pipeline, Create Proposals, Quotes, and Estimates, take E-signatures, Book Appointments through Clientjoy Appointment Scheduler, Create, Send or Schedule One Time, Recurring, or Milestone Based Invoices, Send & Track 1:1 Emails by connecting your email inbox to Clientjoy, Collect Leads using Leads Forms

Clientjoy is usually loved by Digital Marketing Agencies, Advertisement Agencies, Content Agencies, Design Agencies, or any type of Boutique Agencies

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Clientjoy is not only an Email Marketing Software or an Email Marketing Platform but also an End to End Client Lifecycle Management CRM

Features to Note: Can Import Leads directly from your Website (Using Lead Forms of Clientjoy) into your Sales Pipeline and the same leads can be enrolled in an Email Sequences without using any third party automation tools, Can create Proposals, Take Signature, Raise Invoices, accept Domestic as well as International Payments, Share files & reports with Clients through Clientportal

Pricing: Starts from $15 per month ( The Entire CRM is available along with the Email Sequencing Tool in the cost mentioned )
Check Pricing Here: https://www.clientjoy.io/pricing

Shortcoming: It allows you to enroll only 50 leads in one go, but this shortcoming may act as a hindrance for larger agencies that have larger requirements

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3. GMass

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GMass is an email marketing software designed specifically for Gmail. It allows users to send mass emails, schedule email marketing campaigns, track opens and clicks, and personalize messages using mail merge features.

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Best for Freelancers and companies who are trying Email Marketing for the first time.

Features to Note: High deliverability rates owing to the fact that GMass user your own Gmail/Gsuite Email server to send the emails, Robust API for seamless integration with applications. DIY your own Email Templates

Pricing: Gmass paid plans start at $19.95 per month and increases based on the number of emails sent and additional features.

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Shortcoming: It's a Lite Plugin available in the Chrome Store, because of the nature of its offering, it isn't powerful, you cannot segment data, and there aren't any advance analytics, management of data becomes very difficult because all your data needs to be manually managed on Google Sheets

Sign-up link: https://www.gmass.co/ ( You have to click on Add to Gmail when you land on the URL )

Sendgrid

Sendgrid is a cloud-based email marketing Software that provides businesses with reliable email-sending capabilities, email analytics, and transactional email templates. It offers features like email authentication, list management, email API, and real-time tracking to help businesses deliver their emails efficiently.

Sectors such as e-commerce, SaaS (Software-as-a-Service), financial services, healthcare, and travel can greatly benefit from Sendgrid's features. In e-commerce, reliable email delivery is crucial for order confirmations, shipping notifications, and promotional emails to drive customer engagement and increase sales.

Features to Note: High deliverability rates and scalable infrastructure, Robust API for seamless integration with applications, Advanced email analytics and reporting, Flexible email templating options, and Transactional email capabilities for transactional messages.

Pricing: SendGrid offers a free plan for all beginner and advanced users which is then later upgraded to the paid version. The paid plan for SendGrid starts from $19.95 per month.

Shortcomings: The Email servers of Sendgrid are usually blacklisted by Popular Email Service Providers like Gmail & Yahoo, hence all the emails sent through Mailchimp, usually land in either the Spam, Promotions, or Updates Tab of Gmail.

Free Sign-Up Link: https://signup.sendgrid.com/

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ConvertKit

ConvertKit is an email marketing platform primarily focused on serving professional bloggers, content creators, and small businesses. It offers features like visual automation workflows, customizable sign-up forms, landing pages, and subscriber tagging to help businesses engage with their audience effectively.

ConvertKit is an all-time favorite for professional bloggers, content creators, and small businesses. One of its key strengths lies in its powerful automation features, which allow users to create complex email workflows using visual workflows. This enables the automation of personalized email sequences based on user behavior and preferences.

Features to Note: Intuitive and user-friendly interface, Powerful automation features with visual workflows, Easy-to-create customizable sign-up forms and landing pages, Advanced tagging and segmentation capabilities, and Seamless integration with popular blogging platforms.

Pricing: ConvertKit offers a free plan for New Beginner Creators, The paid plan for Convert Kit starts from $15 per month

Shortcomings: Limited reporting and analytics compared to other platforms.

Free Sign-up link: https://app.convertkit.com/users/signup

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MailerLite

MailerLite is a very popular platform that's suitable for small businesses and entrepreneurs. Offering features like drag-and-drop email builder, automation workflows, landing pages, pop-ups, and subscriber management to help businesses create and manage their email campaigns.

Sectors such as small businesses, startups, solopreneurs, and non-profit organizations can particularly benefit from MailerLite based on its user-friendly interface, affordability, and essential features. The platform's automation features enable the creation of personalized email workflows

Features to Note: User-friendly interface and easy-to-use email editor, Automation features for creating personalized email workflows, Landing pages & pop-up form builders for lead generation, Affordable pricing compared to some other platforms, A/B testing, and analytics features to optimize campaigns.

Pricing: MailerLite offers a free plan for up to 1000 subscribers after which the paid plans start from as low as $10 per month.

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Shortcomings: A number of advanced features may be limited compared to more robust platforms, also deliverability issues have been reported in the past. Does not allow Non-Opted in Data Entries/Email Ids.

Free Sign-up link: https://www.mailerlite.com/signup

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Snov.io

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Snov.io is an all-in-one email marketing and lead generation platform. It provides tools for email verification, finding email addresses, email drip campaigns, and email tracking. It aims to help businesses build targeted email lists and reach out to their prospects effectively. It also Offers Email Marketing Templates

Features to Note: Email verification feature to ensure email deliverability, Email finder tool for finding email addresses of potential leads, Email drip campaigns and automation workflows, Real-time email tracking and analytics, Integration with popular CRM and other tools.

Pricing: Snov.io offers a free trial pack for users just starting out with their services with a paid plan starting from $39 per month.

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Shortcomings: Support may be slow to respond at times, and Pricing can be higher compared to similar platforms.

Free Sign-up link: https://app.snov.io/register

Best Practices for Making the Best of Email Marketing Tools

To make the most of this collection of paid & free email marketing tool, consider the following best practices:

a. Segment Your Audience: Divide your subscriber list into segments based on demographics, behavior, or purchase history. This allows you to send targeted and relevant content, increasing engagement and conversions. Segmentation is easily possible to do within the Clientjoy Client Management Platform with the help of Filters like

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b. Personalize Your Emails: Use dynamic content and personalization tokens to customize your emails based on subscriber data. Personalized emails have higher open and click-through rates, leading to better campaign performance. One such platform is Clientjoy, which allows you to personalize your emails using Merge Fields, see the example below

Choose from a long list of Merge Fields available from the Clientjoy Email Template Creation Window.

TIP: Always try using a Merge Field in the Subject Line itself & Combine it with an Emoji for best Open Rates

c. Optimize for Mobile: Ensure your emails are mobile-friendly, as a significant portion of subscribers read emails on their smartphones. Use responsive email templates and test your emails across different devices and email clients to ensure optimal display.

d. A/B Test Your Campaigns: Experiment with different subject lines, email designs, and call-to-action buttons to identify what resonates best with your audience. A/B testing helps optimize your campaigns and improve results over time.

e. Monitor and Analyze Performance: Regularly track key performance metrics like open rates, click-through rates, and conversions. Use this data to refine your strategies, identify areas for improvement, and make data-driven decisions.

By following these best practices, agencies can maximize the potential for using these tools and achieve better results from their campaigns.

Tips for Maximizing Email Marketing ROI

1. Build a Quality Subscriber List: Focus on growing a targeted and engaged subscriber base. Implement sign-up forms on your website, offer valuable content upgrades, and promote your email newsletter through various channels to attract quality subscribers who are genuinely interested in your agency's offerings.

TIP: There are many Email marketing tools that will ban your Paid account if their algorithm finds out that you have uploaded Non-opted Entries/Data on their platform.

Mailerlite has strict policies when it comes to using only and only opted-in data, however, Clientjoy is flexible when it comes to such policies, You can even buy a cold database and upload it on Clientjoy for Cold Email Reach out.

2. Craft Compelling Email Content: Create engaging and valuable content that resonates with your audience. Use persuasive copywriting techniques, storytelling, and a conversational tone to keep readers interested and motivated to take action, Clientjoy Email composer has an in-built AI writer called "JoyAssist" which is quite handy to craft compelling email content‍

‍3. Optimize Email Deliverability: Pay attention to email deliverability factors to ensure your emails reach the intended recipients' inboxes. Regularly clean your email list, use double opt-in, authenticate your domain, and adhere to best practices to minimize the chances of being flagged as spam.‍

4. Test Different Email Types: Experiment with various email types to diversify your campaigns and cater to different customer segments. Try newsletters, product updates, exclusive offers, educational content, and more to keep your email content fresh and engaging.

5. Automate Where Possible: Take advantage of automation features offered by email marketing tool. Set up automated welcome emails, abandoned cart reminders, and personalized follow-up sequences to nurture leads and drive conversions without manual effort.

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Integrations with Other Marketing Tools

The top email marketing tool for agencies often offer integrations with other marketing tools, allowing for seamless data exchange and enhancing overall marketing effectiveness. Some common integrations to consider include:

1. CRM Systems: Integrate your email marketing tool with your customer relationship management (CRM) system to synchronize contact data, track email interactions, and create targeted email campaigns based on customer behavior. Whereas Clientjoy itself is a CRM allowing not only creates and automates email campaigns but also helps to Manage leads on a Sales Pipeline, Create Proposals, Quotes, and Estimates, take E-signatures, Book Appointments through Clientjoy Appointment Scheduler, Create, Send or Schedule One Time, Recurring or Milestone Based Invoices, Send & Track 1:1 Emails by connecting your email inbox to Clientjoy, Collect Leads using Leads Forms
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2. Analytics Platforms: Integrate with analytics tools to track email campaign performance and gain insights into subscriber behavior. By combining Free email marketing data with website analytics, you can better understand the customer journey and optimize your overall marketing strategy. On Clientjoy you can embed Google Data Studio Reports to see the status of the UTM's which you must use in your Email Content for Tracking.

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Future Trends in Email Marketing Tools

The field of email marketing is constantly evolving, and staying updated with the latest trends is crucial for agencies. Here are a few future trends to watch out for:

1. AI-Powered Personalization: Artificial intelligence (AI) will play a significant role in email marketing, enabling hyper-personalization at scale. AI algorithms will analyze vast amounts of customer data to deliver highly tailored content and product recommendations, One such CRM is Clientjoy where the Email Composer itself comes with an AI writer called "JoyAssist"
2. Interactive Emails: Interactive elements like quizzes, surveys, GIFs, and interactive forms will become more prevalent in emails. These engaging features capture attention and encourage subscriber interaction, leading to higher conversion rates.
3. Automation Advancements: Email marketing automation will become more sophisticated, allowing for advanced workflows, dynamic content personalization, and predictive analytics. Agencies will have access to more powerful tools to automate complex customer journeys.
4. Enhanced Data Privacy and Compliance: As data privacy regulations continue to evolve, email marketing tools will strengthen their compliance measures. Features such as double opt-in, GDPR compliance and improved data protection will be prioritized.

By embracing these future trends, agencies can stay ahead of the curve and leverage the full potential of email marketing tool to drive better results for their clients. As the industry continues to evolve, agencies must adapt their strategies to stay competitive and deliver exceptional email marketing campaigns.

Conclusion

Email marketing is an essential tool for agencies looking to connect with their audience, nurture leads, and drive conversions. By leveraging the top email marketing tool available in the market, agencies can streamline their email campaigns, automate processes, and achieve better results.

In this article, we explored the top 7 email marketing tools for agencies, highlighting their key features and pricing details. We also delved into successful agency email marketing campaigns and provided best practices for utilizing these tools effectively.

Remember to choose the email marketing tool that aligns with your agency's specific needs, considering factors such as budget, features, scalability, and integration options. Regularly monitor and analyze your email campaign performance to make data-driven improvements and achieve maximum ROI.

As the email marketing landscape continues to evolve, agencies should stay informed about the latest trends and embrace advancements in automation, personalization, and data privacy. By keeping up with industry developments, agencies can continue to deliver impactful and engaging email campaigns that drive business growth for their clients.

FAQs (Frequently Asked Questions)

1. Can I use email marketing tools for my agency's newsletters and announcements?

Absolutely! Email marketing tools are versatile and can be used for various purposes, including sending newsletters, announcements, promotions, and more. They offer features like customizable templates, scheduling, and list segmentation to cater to your specific needs. Clientjoy is one such tool that has

2. Which email marketing tool is suitable for small agencies with a limited budget?

Clientjoy starts at $15/Per Month which offers you an entire CRM along with an Inbuilt Email Sequencing Tool

3. Can I integrate email marketing tools with my agency's existing systems?

Most email marketing tools offer integrations with popular CRM systems & analytics tools. This allows for seamless data exchange and synchronization, enhancing your overall marketing efforts. Check Clientjoy CRM for Small Businesses

4. Do email marketing tool provide analytics and reporting features?

Yes, email marketing tool often come with built-in analytics and reporting features. You can track key metrics like open rates, click-through rates, conversions, and subscriber engagement. This data helps you measure the success of your campaigns and make data-driven decisions for improvement.

5. Are there any limitations or restrictions when using email marketing tool?

While free email marketing tools offer a wide range of features, it's important to be aware of any limitations or restrictions imposed by the tool or email service providers. These may include sending limits, compliance with anti-spam regulations, and specific terms of use. Familiarize yourself with the tool's guidelines to ensure compliance.