One of the most effective marketing methods for strengthening client relationships and increasing conversions is email marketing.
A basic email marketing strategy involves several steps that begin with a welcome email and continue with emails that embed valuable content and special offers.
A successful email marketing strategy will only work if you implement it effectively and follow the best practice.
In the end, losing your money and time is the result of bad and unprofitable strategies.
Here is the point of this post; it will give you seven tips to ensure your email marketing campaign is a success.
Let's get right down to it.
7 Tips To Make Sure Your Email Marketing Works
1. Make sure you do your market research
The market research process is fundamental to every company, no matter how small or big.
Additionally, it applies to all areas of business, including email marketing.
Your market research can help you learn what your audience prefers, how to design emails, and how to segment them based on their preferences and demographics.
Market research will also enable you to study your competitors and develop a strategy that will allow you to gain authority in your market.
This means that you can conduct market research throughout the entire business lifecycle, not just at the beginning.
Following are some steps to follow for conducting market research:
Identify your audience personas
Engage the appropriate persona group
Prepare research questions for participants in your market research
List your major competitors
Write a summary of your findings
You will use your findings to create an email marketing strategy or reshape it and begin implementing winning practises.
After you collect your email subscribers, one of the first things you should do is segment them by groups. There is, in fact, a chance that your email list contains people with different interests.
In the case of selling clothing, you might find that men and women have different interests in the products you sell.
Thus, you should segment your subscriber list by demographics, interests, etc. according to the type of business you have.
The best way to do this is by doing surveys or drawing conclusions on the basis of your own research and thought process.
The following data will help you segment your email list:
Demographics
New subscribers
Past purchases
Location in your funnel
Email engagement rate
3. Personalization is the key
In the current digital age, personalization is one of the most important elements. Sending personalized emails to your subscribers or clients will grab their attention and make them feel appreciated.
It is possible, for example, to send emails personalized with your recipients' first names or to send discounts and coupons on their birthdays.
Here are some tips on how to personalize your emails:
Personalize using segmentation
Talk to your subscribers with their first names
Recommend products based on past product views and purchases
Remember important dates (such as birthdays)
4. Set up a new subscriber welcome sequence
Welcome emails are read more than any other type of email. This is because new members of your newsletter have the highest level of interest when they sign up for the first time.
Nevertheless, they are still strangers to your company. They have little knowledge of your brand.
The welcome sequence is a great way to introduce them to your products or services and welcome them to your company.
As well as introducing your business and brand, you can make the welcome email even more inviting by sending coupons and promo codes, which will certainly delight your subscribers.
The following tips will help you create a winning welcome email:
You should thank them for subscribing to your newsletter
Direct recipients to the next step
Provide your subscribers with a welcome gift (promo code, discount, free product, etc.).
Take advantage of these welcome email templates to find inspiration or to use ready-made designs.
5. Automate your email marketing process
You must already know that if you plan an email marketing campaign, you should send emails frequently and at the right times. The process of doing all of this manually can take quite a bit of time, in addition to being quite challenging.
Automation tools and software come in handy here. You can use such tools to plan email calendars, which are used to send scheduled emails at specific and planned times or every time the users do something (e.g, they subscribe to your newsletter and receive a welcome email).
Send emails based on time zones and analytics data
Send segment-based emails
6. Conduct A/B tests
It's always a good idea to test your emails with a view to improving your strategy and seeing what works best. You can experiment with different calls to action, colours, content, layout, and more.
From the moment you begin the test until its end, it's important to keep track of all actions and results. Then, consider the versions that gave you the most positive results.
You can try the following A/B tests for your emails:
7. Calculate email marketing KPIs to measure results
When it comes to knowing if your email marketing strategy is successful, KPIs are a good indicator. Here are a few of the most important KPIs.
1. Click-through rate
A click-through rate indicates the percentage of email recipients who clicked on one or more links within an email.
To calculate it, use the formula (total clicks + the number of delivered emails) * 100.
CTR is one of the most important KPIs for email marketing since it gives you a direct sense of how many people on your list are engaging with your content and interested in learning more about your brand or offer.
2. Open rate
The open rate is a measure of how many people open your emails. Although this might not be the best indicator of whether an email marketing campaign is working, it can be helpful to understand if the content you're sharing is appreciated by recipients.
When combined with other KPIs, such as the conversion rate, this will help you determine if you should continue sending some topics rather than others or if a change should be made.
3. Unsubscribe rate
The unsubscribe rate represents the number of recipients who unsubscribe from your email list after opening an email.
This is undoubtedly another KPI that helps you determine whether your email marketing campaign is effective or not.
Having a high rate of unsubscribers suggests that you're either sending too many emails, or the content is not engaging. As a result, you'll need to restructure your email marketing strategy.
4. Bounce rate
The bounce rate indicates the percentage of emails sent to a recipient that were not delivered successfully.
Your email marketing campaign's bounce rate can be calculated using the formula (Total number of bounced emails ÷ Number of emails sent) * 100.
A hard bounce occurs when an address is invalid, closed, or nonexistent, and these emails will never be delivered.
In such a case, you should immediately remove any hard bounce addresses from your email list since they harm your analytics, and ensure that your next emails are delivered.
5. Conversion rate
The conversion rate indicates the percentage of recipients who clicked on a link within an email and completed a desired action, such as completing a lead generation form or purchasing a product.
A primary reason for sending emails is to persuade recipients to take a specific action, whether that is a purchase, subscription, or download.
The best way to measure the conversion rate on your emails is to integrate your email platform with web analytics. The higher the conversion rate, the more effective your email marketing campaign.
Conclusion
Email marketing can have many benefits for your business or professional career.
For you to achieve the results you desire, you will need to create and launch successful email marketing campaigns, based on some of the most common and tried and tested practises.
By following the tips listed in this article, you will ensure that your email marketing is successful. Once you start using them, you will see results more quickly.
One of the most effective marketing methods for strengthening client relationships and increasing conversions is email marketing.
A basic email marketing strategy involves several steps that begin with a welcome email and continue with emails that embed valuable content and special offers.
A successful email marketing strategy will only work if you implement it effectively and follow the best practice.
In the end, losing your money and time is the result of bad and unprofitable strategies.
Here is the point of this post; it will give you seven tips to ensure your email marketing campaign is a success.
Let's get right down to it.
7 Tips To Make Sure Your Email Marketing Works
1. Make sure you do your market research
The market research process is fundamental to every company, no matter how small or big.
Additionally, it applies to all areas of business, including email marketing.
Your market research can help you learn what your audience prefers, how to design emails, and how to segment them based on their preferences and demographics.
Market research will also enable you to study your competitors and develop a strategy that will allow you to gain authority in your market.
This means that you can conduct market research throughout the entire business lifecycle, not just at the beginning.
Following are some steps to follow for conducting market research:
Identify your audience personas
Engage the appropriate persona group
Prepare research questions for participants in your market research
List your major competitors
Write a summary of your findings
You will use your findings to create an email marketing strategy or reshape it and begin implementing winning practises.
After you collect your email subscribers, one of the first things you should do is segment them by groups. There is, in fact, a chance that your email list contains people with different interests.
In the case of selling clothing, you might find that men and women have different interests in the products you sell.
Thus, you should segment your subscriber list by demographics, interests, etc. according to the type of business you have.
The best way to do this is by doing surveys or drawing conclusions on the basis of your own research and thought process.
The following data will help you segment your email list:
Demographics
New subscribers
Past purchases
Location in your funnel
Email engagement rate
3. Personalization is the key
In the current digital age, personalization is one of the most important elements. Sending personalized emails to your subscribers or clients will grab their attention and make them feel appreciated.
It is possible, for example, to send emails personalized with your recipients' first names or to send discounts and coupons on their birthdays.
Here are some tips on how to personalize your emails:
Personalize using segmentation
Talk to your subscribers with their first names
Recommend products based on past product views and purchases
Remember important dates (such as birthdays)
4. Set up a new subscriber welcome sequence
Welcome emails are read more than any other type of email. This is because new members of your newsletter have the highest level of interest when they sign up for the first time.
Nevertheless, they are still strangers to your company. They have little knowledge of your brand.
The welcome sequence is a great way to introduce them to your products or services and welcome them to your company.
As well as introducing your business and brand, you can make the welcome email even more inviting by sending coupons and promo codes, which will certainly delight your subscribers.
The following tips will help you create a winning welcome email:
You should thank them for subscribing to your newsletter
Direct recipients to the next step
Provide your subscribers with a welcome gift (promo code, discount, free product, etc.).
Take advantage of these welcome email templates to find inspiration or to use ready-made designs.
5. Automate your email marketing process
You must already know that if you plan an email marketing campaign, you should send emails frequently and at the right times. The process of doing all of this manually can take quite a bit of time, in addition to being quite challenging.
Automation tools and software come in handy here. You can use such tools to plan email calendars, which are used to send scheduled emails at specific and planned times or every time the users do something (e.g, they subscribe to your newsletter and receive a welcome email).
Send emails based on time zones and analytics data
Send segment-based emails
6. Conduct A/B tests
It's always a good idea to test your emails with a view to improving your strategy and seeing what works best. You can experiment with different calls to action, colours, content, layout, and more.
From the moment you begin the test until its end, it's important to keep track of all actions and results. Then, consider the versions that gave you the most positive results.
You can try the following A/B tests for your emails:
7. Calculate email marketing KPIs to measure results
When it comes to knowing if your email marketing strategy is successful, KPIs are a good indicator. Here are a few of the most important KPIs.
1. Click-through rate
A click-through rate indicates the percentage of email recipients who clicked on one or more links within an email.
To calculate it, use the formula (total clicks + the number of delivered emails) * 100.
CTR is one of the most important KPIs for email marketing since it gives you a direct sense of how many people on your list are engaging with your content and interested in learning more about your brand or offer.
2. Open rate
The open rate is a measure of how many people open your emails. Although this might not be the best indicator of whether an email marketing campaign is working, it can be helpful to understand if the content you're sharing is appreciated by recipients.
When combined with other KPIs, such as the conversion rate, this will help you determine if you should continue sending some topics rather than others or if a change should be made.
3. Unsubscribe rate
The unsubscribe rate represents the number of recipients who unsubscribe from your email list after opening an email.
This is undoubtedly another KPI that helps you determine whether your email marketing campaign is effective or not.
Having a high rate of unsubscribers suggests that you're either sending too many emails, or the content is not engaging. As a result, you'll need to restructure your email marketing strategy.
4. Bounce rate
The bounce rate indicates the percentage of emails sent to a recipient that were not delivered successfully.
Your email marketing campaign's bounce rate can be calculated using the formula (Total number of bounced emails ÷ Number of emails sent) * 100.
A hard bounce occurs when an address is invalid, closed, or nonexistent, and these emails will never be delivered.
In such a case, you should immediately remove any hard bounce addresses from your email list since they harm your analytics, and ensure that your next emails are delivered.
5. Conversion rate
The conversion rate indicates the percentage of recipients who clicked on a link within an email and completed a desired action, such as completing a lead generation form or purchasing a product.
A primary reason for sending emails is to persuade recipients to take a specific action, whether that is a purchase, subscription, or download.
The best way to measure the conversion rate on your emails is to integrate your email platform with web analytics. The higher the conversion rate, the more effective your email marketing campaign.
Conclusion
Email marketing can have many benefits for your business or professional career.
For you to achieve the results you desire, you will need to create and launch successful email marketing campaigns, based on some of the most common and tried and tested practises.
By following the tips listed in this article, you will ensure that your email marketing is successful. Once you start using them, you will see results more quickly.
Flavia Silipo is a skilled SEO copywriter and digital marketing specialist with over two years of experience. By writing engaging, easy-to-digest, and optimized content, she helps people better understand marketing, new technologies, crypto, HR, and more.
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What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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