10 Freelance Jobs Related to Digital Marketing

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Seeking a work-from-home job can be challenging, whether you are a full time employee or part-time employee, or an immediate hire. However, many tools and resources will help you be an ideal candidate and land an immediate job. You can also enjoy working full time while working from home.

When it comes to working from home, digital marketing jobs are few of the best options to consider. With the rise of e-commerce and online businesses, the demand for digital marketing jobs and talent reaches 59%, with 19% of active supply. In addition, the worldwide average for digital ads is expected to rise to $500 billion by 2023.

Here are 10 trending freelance marketing jobs in 2023:

1. Affiliate Marketer
2. Marketing Copywriter
3. Content Marketer
4. Email Marketer
5. Marketing Analyst
6. Product Marketing Manager
7. Public Relations Coordinator
8. Social Media Manager
9. SEO Specialist
10. Become an Influencer

Websites and social media are now one of the most popular ways to purchase products and get information about anything and everything. Without surprise, most companies are hiring digital marketing talent, mainly considering skills like advertising, content marketing, graphic design, and content creation.

Let us first discuss what are digital marketing and freelance marketing jobs to understand the different types of freelance marketing jobs you can do related to digital marketing.

What Is Digital Marketing?

Generally speaking, digital marketing refers to the advertising and promotion that happens on digital channels. It includes everything from search engines, websites, social media, and email to mobile apps. These social media and digital marketing strategies are the pillars to create brand authority and promote services and products on the Internet.

And companies highly value the ability and the potential of digital technologies. It’s quite common for businesses and agencies in the US, UK, Australia, and other countries to use a CRM to effectively run their business. That is why, one of the most underrated skills that businesses & agencies look for in a remote employee is the knowledge and ability to use a CRM.

Going back to stats, 48% of consumers start researching a product with search engines, 33% value brand websites or Google ads, and 26% buy with mobile applications.

However, digital marketing is more complex than it appears at first glance. Marketers can opt for several online advertising channels to promote their company and their products, and not all of them will have the same results. Digital channels are bridges to connect and engage with the audience, transforming your leads into active buyers. But you need to know how to cross them.

A freelance digital marketer is a skilled individual or team who can handle everything in freelance marketing, from content and copywriting to social media, search engine optimisation, ad production, website development, strategy development, and design.

Digital marketers participate in online groups, participate in LinkedIn discussions, and share interesting material on Facebook. They will go to any length to ensure that their clients achieve their objectives (sales, lead generation, meetings, sales calls).

Freelance marketers create and implement various digital marketing strategies to boost website traffic, brand exposure, and consumer interaction. They are skilled at measuring the success of their campaigns with analytics and data in order to enhance them over time. They are also proficient in the use of digital marketing platforms such as Google Ads, HubSpot, and MailChimp.

Are Digital Marketing Jobs in Demand?

Digital marketing is one of the most profitable jobs because the digital landscape of doing business and advertising is always changing. Many businesses these days exist both physically and digitally, with a company website and a social media business account at the very least.

This has led to a high demand for digital marketing professionals. Companies are willing to pay more for employees with the right skills and knowledge to develop effective online marketing strategies. In the right hands, digital marketing can be a great career path.

Who Can Apply for A Digital Marketing Job?

While some digital marketing professions require professional certifications and some level of competence, there are numerous entry-level marketing and communications positions available.

Do not be anxious if you do not hold a bachelor's degree in a related field. There are still many opportunities that do not require a bachelor's degree for which you can be an ideal candidate to work in the sector of digital marketing.

There are many online digital marketing courses and tools available today to master various skills, like coding and social media marketing, and SEO which is required for digital marketing careers.

Since the remote work culture has taken over the world, these occupations have become even more accessible. People from all around the world can become digital marketers thanks to remote working possibilities.

In this dynamic and evolving field, there are multiple goals that digital marketers can pursue. Some of them focus on sales. Others aim to create brand awareness and promote the product.

Based on your personality and the working schedule you prefer, here are 10 freelance marketing jobs for 2023:

1. Affiliate Marketer

Affiliate marketing is one of the most popular work from home jobs related to digital marketing. It entails marketing other firms' products or services and receiving a commission on each sale. Affiliate marketing jobs can be done part-time and requires minimal start-up costs. It is an excellent method to supplement your income without leaving your home.

Glassdoor tells us that the average annual earning for affiliate marketers is $77,156 / per year. In simple terms, affiliate marketers promote someone else's company or products to their online audience.

How much you can earn depends on how many products you sell or the users you bring to a product. It can be hard to grow a stable and profitable audience. But once you are in, affiliate marketing is an ideal freelance marketing job. It can also become a source of passive income.

2. Marketing Copywriter

Marketing copywriters work remotely in most cases. From sales letters to company websites to posts for Facebook pages, copywriters give words to any marketing campaign you see on the Internet. Their objective is to write a persuasive text to make the audience take action such as following your company's Facebook page or buying your company product.

If you think about it, copywriting skills, is something that has been there for a long time - remember newspaper ads from days ago? That was copywriting skills, that's the work of a copywriter. Today, you can write your copies working from home, as a full time employee, or work part-time.

Copywriters must be creative and have the ability to create appealing messages in order to attract the reader's attention. They must also be able to write in a variety of tones and styles in order to create something to appeal to a variety of audiences. As a marketing copywriter, it is helpful to gain experience in proofreading and editing marketing communications.

3. Content Marketer

In the same vein as copywriters, content marketers produce relevant and educational content to make companies attract a specific audience. They are the creators responsible for developing and creating content behind thousands of blog posts and articles you use to get information on different business topics. A freelance marketing job that involves writing and creating content requires a lot of creativity.

However, content marketing doesn’t directly sell the product with writing. Instead, content marketing is a marketing strategy. It is a strategy that aims to make great content to further customer acquisition and grow the company’s brand authority by creating great content to target a specific audience.

Content marketers also use content to create relationships with their potential clients and customers and provide relevant information that helps in decision making. To reach their target audience, they employ a range of marketing strategies such as SEO, social media, email marketing, and others.

4. Email Marketer

"Email marketing has freelance marketers build and manage solid relationships with the target audience for lead generation and convert users into customers. Email marketing specialists build and manage email lists, create newsletters, and increase leads and followers with written communications.

Usually, this job type relies on email marketing automation software to constantly send out various communications, informational emails, newsletters, and more to promote marketing campaigns and products.

The goal of this job type is to write copy to grow brand authority, specifically targeting consumers’ interests. Instead of selling, an email marketer plays with content development and words to write copy that catch people’s attention and doesn’t end up in trash bins of email accounts.

Bonus read: https://www.clientjoy.io/blog/how-to-land-emails-into-primary-inbox

5. Marketing Analyst

Another great option for work from home job regarding digital marketing is a marketing manager or analyst who uses expert analytics. The position and expertise of a marketing manager or analyst require research of market conditions, competitor and company analysis, and consumer behavior in marketing activities.

The digital marketing analyst' aim is to choose the best marketing strategy used to sell a product or service based on these analytics and other factors.

This position is statistics-focused, and it consists of collecting data on the content marketing activities of your customers and picking up the most effective content creation and content marketing strategies and trends.

6. Product Marketing Manager

Product marketing management is one of the most traditional jobs you can do from home. The primary responsibility of a marketing manager is the ability to develop and manage the promotion of a product in the marketplace.

In addition to the tasks of developing and managing the product, a product marketing manager trains the graphic design and sales team and helps to develop effective strategies for creating campaigns and marketing materials.

Freelance marketer experiment with different strategies to monitor their effectiveness and adapt their strategies accordingly. Customer feedback is collected and used for future marketing decisions. They keep the sales staff up to date on the latest product knowledge and provide assistance as needed.

7. Public Relations Coordinator

Public relations coordinator is a job that is getting more popular in the digital marketing world. They take care of a brand’s public image, promoting the online presence, and arranging public appearances.

A PR coordinator can manage to combine print and online media with physical events depending on the company. As the voice of the company, they also contribute to publicizing launches of projects and new campaigns to help attract potential clients.

They also assist marketing and account manager in content development and manage relationships with the media, influencers, and other stakeholders. They are in charge of developing and providing content to the media that helps in the messaging and the generation of positive publicity. Finally, they assess campaign success and give reports to management.

8. Social Media Manager

In the era of Instagram and influencers, there is no need to introduce the role of the social media account manager. Besides being responsible for developing and handling social media for a brand, managing this position also requires developing a basic knowledge in a related field of content, marketing strategy and development, copywriting, and designing. In addition, a social media account manager collaborates with the digital marketing expert team to analyse results and effectively promote a product to the audience.

Social media managers use data to understand client behaviours and preferences and adapt strategy and messaging accordingly. They also keep up with the current trends and technologies to guarantee the client that the company or agency team is taking advantage of the best practices in the market.

Social media is a growing field that has a wide reach among many people. Freelance marketers help companies use social media to reach their target audience and build relationships with their customers. A social media marketing manager also helps to generate traffic and improve revenue, by creating compelling and relevant content for their target audience.

9. SEO Specialist

Today, no business can skip search engine optimization (SEO). According to the Databox survey, 70% of respondents said that SEO is more effective than PPC in generating sales.

The SEO specialist's core job is the ability to pick the best keywords to appear on landing pages in a competitive spot on the Google page. The team's aim is to maximize organic traffic by improving the web page rankings, collecting backlinks, and optimizing landing pages and content.

An SEO expert closely works with the marketing team responsible to optimize content and ensure a solid online presence. This involves tracking and analysing search engine algorithms, keywords, and trends in order to get new clients and determine the best techniques responsible for increasing visibility and ranking. Furthermore, SEO professionals guarantee that material is well-structured, relevant, and optimised for both search engine and user experience.

10. Become an Influencer

Last but not least, an influencer is a freelance marketing job, which is one of the best options for a freelance marketer. Unlike other freelance marketing jobs, you need a solid reputation and heavy traffic on your channels to be an influencer or freelance marketer.

If you have a good following, you can use your ongoing website traffic and make deals with other business owners to improve their leads. Based on the products you will be selling and your ability to reach among other factors, you can provide freelance marketing services to help other businesses

• Reach a bigger audience;
• Build trust for their brand;
• Grow their social following, increasing their site traffic;
• Get more leads and drive sales on their page.

Besides social media tools, you can use videos, blogs, Facebook posts, and webinars - all to promote brands while working from home.

Where can you find the best freelance marketing jobs?

As an independent professional, you work for clients rather than working for one employer full-time. Typically, freelancers work on a contract basis and pitch their services to new clients. Depending on your services, you may have long-term relationships with some clients and one-off projects with others.

Freelancers often find their next client on one of these platforms:

• Upwork
• Link-able
• The Dots
• LinkedIn Jobs
• FlexJobs
• ClearVoice Marketplace
• Media Bistro
• Problogger
• People Per Hour
• RemoteOK
• 99designs
• If you're looking for work, make sure your profile has a nice description, a good profile photo, and a personal message. It will greatly improve your odds. Include your talents, expertise, and any honors or accomplishments to make yourself stand out.
• Make an effort to make your profile keyword optimised for the job you are applying for. Show the employer why you are the ideal applicant for the position.

Conclusion

Digital marketing is one of the best options for anyone who’s looking for remote work. You can set your schedule, work from home, and work arrangements based on the results. As a growing field, digital marketing offers multiple opportunities for you to find your path to balance financial stability and freedom.

Plus, the good thing about digital marketing jobs is that you can adapt the tasks and the job description to your personality - not the opposite way around. Depending on your preferences, you can look for a job. You can have a full-time or part-time job and the chance to connect with others and widen your network.

Suppose you are an ongoing person who loves to socialize. Depending on your preferences, you can look for a job. In that case, you can look for a public relations coordinator, social media marketing manager, or an influence marketer opportunity. Or, you are analytical and don’t like many daily interactions. In this case, you can apply for an analyst, marketing manager, or content creator position.

Whichever positions suit your background best, digital marketing is the way to find a great job while working from home - saving your freedom for hobbies, family, and friends!