It’s been 7 months since all our lives have been clouded with the pandemic. When we conducted Clientjoy Agency Summit, our core mission of helping 100K agencies grow, fulfil and earn acted was our guiding spirit. Hence, Jay Mandel, the founder of The Collective NYC got together with us for a session, addressing the need of the hour and discussed with us ‘How Agencies Can Navigate Through Difficult Times’.
Jay quoted several instances from his life and spoke about the ways one can conquer through the difficult times.
While facing a set back in life, what should one do?
You might have often come across this word- ‘Ikigai’. Do you know what it means?
Ikigai is a famous Japanese concept which means ‘a reason for being’. It refers to having a purpose or direction in life.
It is a combination of these factors:
What is it that you love?
Find out what you are good at?
What can you be paid for?
Do you research and find out what is it that the world needs?
When you have the answers to all of these and you find something that combines, you will have the answer that guides your purpose in life.
For agencies, it is crucial to figure out how they can:
This may sound cliched, but the only thing constant is ‘change’. To keep up with the fast changing world, businesses today need to adopt to change. In order to beat the pandemic, agencies will now have to adopt changes such as remote working, shifting to digitalisation and more.
With the shift to digitalisation, agencies need to build a solid digital infrastructure. After deciding on their operations and functions, agencies need to make sure if they have the proper digital infrastructure to do so.
While the whole world strives to beat the pandemic, it is very important for agencies to acknowledge the fact that we all have undergone tremendous changes in our ways of living and working. The world we knew before does not exist in the same way now. In order to truly resonate with the audience, agencies need to figure out what is it that the world currently needs and where they can fit in to provide.
In order to overcome the situation and be able to beat the pandemic, your agency will need to work on a solid idea.
Here’s how you can do that:
Mr. Jay Mandel is a Columbia University graduate and currently working as a Founder, Marketer, Coach, Professor, and Advisor at The Collective NYC. With his enriching work experience at firms such as IBM and Mastercard, Mr. Mandel now leads and exceptional journey at The Collective NYC.
Check out what the audience discussed:
No. You don’t do that. You stick with quality and then volume will come. Jay Mandel believes that people really seek to gin value and gain something from what you offer. In order to have a solid audience, one must always stick to quality.
The main thing to focus on, at such times, is building trusting relationships. You need to understand what you stand for. Later on, when you find people whose values align with yours, you can build a sense of trust among them. While you build your relationship with the customers, always see to what they gain from it.
Do you want to gain a deeper understanding of how your agency can beat the pandemic? Check out the video of the full session here: