What Is a Billing Software?

Billing software is your agency’s digital financial assistant that handles invoices, tracks payments and keeps everything organized. 

For marketing and SEO agencies, a good billing system means fewer late payments, less admin work, and smoother cash flow. It also keeps you compliant with taxes and helps manage recurring subscriptions if you have retainer clients.

The right billing software helps you effectively avoid invoicing errors and late payments.

How to Choose the Best Billing Software for your Marketing Agency?

Here’s what to look for in a billing software for marketing agency:

Invoice Customization

Your invoices should reflect your brand, not look like a generic template. Customization matters.

Good billing software for SEO agencies lets you add your logo, brand colors, and personalized messages. Some even allow dynamic fields, so invoices auto-fill with client details.

Why does this matter? Because branding builds trust; and trust means faster payments.

Multi-Currency & Multi-Language Support

Are your clients scattered across the globe? The billing software for marketing agency supports multiple currencies and languages, so you can bill a client in the U.S. in dollars and another in France in euros—without conversion headaches.

Recurring Billing

Retainer clients are special. But why manually send the same invoices every month? 

With billing software for SEO agencies, you can set up recurring invoices that go out automatically on a set date. That puts an end to forgetting to send payments because you've been spending time on SEO and marketing tasks. No more chasing payments.

Automated Reminders

No one likes chasing payments. It’s awkward, and it eats up time you could spend on actual work.

The right billing software for SEO agency sends friendly nudges to clients before and after due dates without you lifting a finger.

Access Control

Not everyone on your team needs complete access. Your intern probably doesn’t need to see financial reports. Your accountant definitely does.

Good billing software lets you control who sees what. You can give team members the right permissions without handing over the keys to your entire business.

Payment Platform Integrations

Your clients have their preferred way to pay. If your billing system doesn’t support their go-to method, you’re making it harder to get paid.

The best billing software integrates with multiple payment platforms, so you can accept payments easily, no matter how your clients prefer to pay.

More options = faster payments. The right software takes the stress out of billing. 

Choose wisely from our 10 top billing software for SEO and marketing professionals. 

1. ClientJoy

ClientJoy is an all-in-one CRM and billing software for SEO and marketing agencies that streamlines your workflow. From lead generation to invoicing, it keeps everything organized in one place.

With automation, AI-powered email writing, and seamless payment integrations, ClientJoy takes the hassle out of client management.

Key Features

• Lead Generation Forms 
• Email Sequences & 2-Way Sync 
• E-Sign Documents 
• Sales Pipeline Management 
• Invoices & Payments with Stripe, PayPal, and more.
• Payment Reminders
• Subscriptions & Recurring Billing for retainer clients.
• Joy Assist (AI Email Writer) 

Benefits of Using ClientJoy

• Faster Payments

Automated invoices and multiple payment integrations mean no more chasing clients.

• Better Organization

Keep leads, proposals, and billing in one platform. No scattered tools.

• Time Savings

Automate repetitive tasks and focus on growth for your agency.

• Scalable Pricing

Start with a single user or scale with team-friendly features.

2. Productive

What Productive Does

Looking for billing software for your marketing agency that does more than just send invoices? Productive is an all-in-one agency operations hub. It’s built for agencies that juggle projects, budgets, time tracking, and billing all in one place.

It’s great for small to mid-sized agencies that need smarter workflows, automated invoicing, and detailed financial insights. However, if you're after a simple, standalone invoicing tool, this might be overkill.

Key Features

• Budgeting & Expense Management 
• Time Tracking 
• Invoicing & Billable Time Approvals 
• Advanced Reporting & Forecasting 
• HR & Team Management 

Benefits of Productive

• Automate invoicing, approvals, and reporting to cut manual work in half.
• No more chasing payments. Productive ensures clear, accurate invoices.
• Track budgets, revenue, and costs in real-time.
• Connect budgets, tasks, and time tracking under one roof.
• Scale with ease. As your agency grows, Productive grows with you.

Pricing

• Essential: $11/month (Best for startups)
• Professional: $28/month (For growing agencies)
• Ultimate: $39/month (For scaling and enterprise teams)

All plans come with monthly or annual subscriptions.

Pros

✅ Complete agency management solution
✅ Strong financial and forecasting tools

Cons

🚫 Might be overkill for freelancers
🚫 Higher learning curve for first-time users

3. Deel

What Deel Does

Deel is built for teams that work across borders. If you’re managing remote employees, international freelancers, or contractors, Deel takes care of payments, compliance, and payroll, so you don’t have to. 

Key Features

• Automated Contractor Payments in 150+ currencies
• Built-in tax forms and localized contracts.
• Employer of Record (EOR): 
• Deel Payroll 
• US PEO Services 
• Localized Contracts & Tax Documents

Benefits of Deel

• Effortless global hiring. Expand your team without worrying about compliance and paperwork.
• Pay employees and contractors in their preferred currency—on time, every time.
• Deel automates contracts, invoicing, and tax forms so you can focus on growth.
• Stay compliant worldwide. No more late-night Googling employment laws for different countries.
• Hire the best talent from anywhere without setting up foreign entities.

Pricing

• Contractor Management: $49 per active contract/month
• Deel EOR (Employer of Record): Starts at $599/month
• Deel Payroll: $29 per employee/month
• Deel US Payroll: $19 per employee/month
• Deel US PEO: $89 per employee/month

Pros

✅ Simplifies global hiring & payments
✅ Automates contracts, invoices, and compliance

Cons

🚫 Not a full agency management tool
🚫 Pricing can add up for larger teams

4. Payouts

What Payouts Does

Do you handle multiple payment methods, international clients, and large fund transfers? Payouts is a global payment solution that simplifies sending and receiving payments without high fees. Ideal for agencies, freelancers, and remote teams—though it may be more than you need for just a few invoices.

Key Features

• Global IBANs
• Low FX Conversion Rates 
• Make and Receive Crypto Payments 
• Card & Gift Card Payouts 
• Custom Local & SWIFT Transfers 

Benefits of Payouts

• Save on FX, card, and transfer fees.
• Faster international payments.
• Flexible payment options
• Pay freelancers and contractors in multiple countries.
• Trusted by agencies handling global transactions.

Pricing

Payouts offers special discounted pricing for business accounts.

Pay-Ins

• Global Accounts (IBANs): Waived
• FX Conversion Rates: 0.40% - 2.00%
• Crypto Pay-Ins: 3% (Volume discounts available)
• Card Acceptance: From 2.9%

Payouts

• Local & SWIFT Transfers: Customized
• Crypto Payouts: 3% (Volume discounts available)
• Prepaid Cards: Starting from 1%
• Gift Cards: Starting from 1%

Pros

✅ Lower fees compared to banks
✅ Great for global payments and multi-currency transactions

Cons

🚫 Might not be needed if you only work locally
🚫 Crypto fees can add up without volume discounts

5. Xero

What Xero Does

Xero is cloud-based accounting software that makes invoicing, expense tracking, and tax prep easy. It’s great for small to mid-sized agencies that want automated invoicing, bank reconciliation, and real-time cash flow tracking without needing an accounting degree.

But it’s not perfect. You'll need third-party integrations if you want built-in payment processing (like PayPal or Stripe). 

Key Features

• Automated invoicing and Followups 
• Expense tracking with Hubdoc.
• Bank reconciliation
• Cash flow insights
• Multi-currency support 
• Project tracking 

Benefits of Xero

• Automates invoicing, tracking, and reconciliation.
• Keeps finances organized.
• Works with multiple currencies. Perfect for agencies with international clients.
• Cloud-based & mobile-friendly. Access your finances from anywhere.

Pricing

• Early Plan: $2/month (Usually $20): Save $54 over 3 months
• Growing Plan: $4.70/month (Usually $47): Save $126.90 over 3 months
• Established Plan: $8/month (Usually $80): Save $216 over 3 months

Pros

✅ Automated invoicing and expense tracking
✅ Great for tax prep and cash flow forecasting

Cons

🚫 Learning curve for beginners
🚫 Payment processing requires integrations

6. Zoho Invoice

What Zoho Invoice Does

Looking for billing software for your marketing agency that won’t drain your wallet? Zoho Invoice is your billing software. It’s a free, cloud-based invoicing tool designed for freelancers, agencies, and small businesses.

This is one of the best billing software options for solo marketers, SEO consultants, or small agencies juggling multiple clients. Plus, free forever? That’s not something you hear every day. But it’s not built for large teams that need complex financial reports or deep accounting integrations.

Key Features

• Customizable invoices
• Automated payment reminders
• Time tracking
• Multi-currency support
• Client portal
• Expense tracking

Benefits of Zoho Invoice

• Completely free. No subscriptions, no fees, no ads.
• Automates invoicing, reminders, and payment tracking.
• Supports multiple currencies and languages.
• Use it on desktop, tablet, or mobile.

Pricing

Forever Free: No ads, no hidden fees, no monthly subscriptions.

Pros

✅ 100% free for all users
✅ User-friendly and mobile-friendly

Cons

🚫 Limited reporting features
🚫 No advanced accounting tools

7. QuickBooks

What QuickBooks Does

QuickBooks is a powerful accounting tool designed for businesses that want automated invoicing, real-time financial tracking, and tax-ready reports. While QuickBooks may not be the cheapest option and takes a little time to get used to, it's one of the best choices out there for agencies that need more than basic billing.

Key Features

• Automated invoicing 
• Expense & cash flow tracking 
• Tax-ready financial reports 
• Multi-user access for team collaboration 
• Inventory & project tracking 
• Advanced reporting & automation 

Benefits of QuickBooks

• Automates invoicing, payments, and tax reporting.
• Works for small teams and large businesses alike.
• Tax-ready reports.
• Multi-user access.
• Mobile-friendly.

Pricing

• Simple Start: $35/month: Basic accounting, invoicing, and payments.
• Essentials: $65/month: Multi-user access, enhanced billing, and reporting.
• Plus: $99/month: Inventory management and project profitability tracking.
• Advanced: $235/month: Advanced reporting, automation, and 24/7 support.
• Diamond Plan: Starting at $5,264/year: Full functionality with maximum automation.

Pros

✅ Comprehensive accounting and billing solution
✅ Great for tax prep and financial tracking

Cons

🚫 Can be pricey for small agencies
🚫 Learning curve for first-time users

8. JustBilling

What JustBilling Does

JustBilling is yet another business management and billing software designed to help agencies, retailers, and service providers based in India handle invoicing, payments, and business operations in one place. Whether you need to send professional invoices, track expenses, or manage multiple locations, JustBilling has you covered. 

Key Features

• Professional Customized Invoicing 
• Expense Tracking 
• Multi-Location Management
• Real-Time Data Syncing 
• Cross-Platform Compatibility for Windows, Android, and iOS.

Benefits of JustBilling

• Saves time: Automates invoicing and expense tracking.
• Scales with your agency: Supports multi-location businesses.
• Access from anywhere: Works across multiple devices.
• Detailed financial insights: Track revenue, costs, and profit in real-time.
• Great for growing agencies: Designed to handle complex billing needs.

Pricing

• List Price: $244
• Discount: 33.33%
• Offer Price: $163
• 15-day free trial included

Pros

✅ Advanced billing and reporting features
✅ Works across multiple devices and locations

Cons

🚫 Pricing might be high for small agencies
🚫 More features than some agencies need

9. ZipBooks

What ZipBooks Does

Zipbooks is cloud-based accounting and billing software designed for freelancers, small agencies, and growing businesses. It makes it easy to send invoices, track payments, and manage finances.

The free plan is great for small agencies that need basic invoicing, but you'll need a paid plan for recurring billing, automation, or financial reports.

Key Features

• Unlimited Invoicing
• Recurring Billing & Auto-Pay
• Expense & Time Tracking 
• Financial Reports & Insights 
• Bank Account Syncing for real-time tracking

Benefits of ZipBooks

• No upfront costs for basic users.
• Simple & easy to use.
• Automates payments. Saves time on follow-ups and reminders.
• Scales with your agency
• Cloud-based & mobile-friendly. Access finances anywhere.

Pricing

• Starter Plan: Free. 
• Smarter Plan: $15/month. 
• Sophisticated Plan: $35/month
• Accountant Plan: Custom Pricing

Pros

✅ Free plan with unlimited invoices
✅ Simple, intuitive interface

Cons

🚫 Lacks advanced accounting tools
🚫 No built-in payroll features

10. InvoiceBerry

What InvoiceBerry Does

InvoiceBerry is a simple, no-fuss invoicing tool built for freelancers, small agencies, and service businesses. It’s perfect for agencies that want quick, clean invoicing without the extras. But if you're looking for advanced accounting features or deep financial reporting, you might need something more robust.

Key Features

• Unlimited invoices 
• Recurring invoices 
• Expense tracking 
• Multi-user access
• Send invoices via SMS

Benefits of InvoiceBerry

• Super simple & fast. Create invoices in under a minute.
• Automate recurring invoices and payment reminders.
• Send invoices from anywhere.
• Great for small agencies.
• Free trial available.

Pricing

InvoiceBerry is available on a free trial for 14 days.

• Solo Plan: $15/month
• Pro Plan: $30/month
• Ultra Plan: $45/month

Pros

✅ Quick and easy invoicing
✅ Great for small teams and freelancers

Cons

🚫 No deep accounting features

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Summing Up

Billing shouldn’t feel like a second job. If you're running an SEO or marketing agency, you need simple, efficient, and automated invoicing. The best billing software should offer customizable invoices, automated payments, expense tracking, and seamless integrations. Whether you're a freelancer or a growing agency, choosing the right tool can save time, lower the chance of error, and help you get paid faster.

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Get Started with ClientJoy

ClientJoy has everything you need and is the best billing software for SEO and marketing invoices. From lead generation forms and email sequences to e-signing documents and managing your sales pipeline, ClientJoy streamlines it. It also integrates with Stripe, PayPal, and more for easy invoicing and recurring billing. Plus, Joy Assist (AI Email Writer) helps craft perfect emails. 

Everything you need—all in one place. Start with a demo. 

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10 Billing Software for SEO Agency: FAQs

Which software is best for billing?

For SEO and marketing agencies, ClientJoy is the best all-in-one solution. It handles invoices, payments, lead generation, and automation. If you need a free option, Zoho Invoice is also top of the list—but it has limitations like fewer integrations and no advanced financial tracking. After all, it's free software. 

Does Google have a billing software?

No, Google does not offer dedicated billing software for marketing gigs. However, you can create invoices manually using Google Sheets and Google Forms. Third-party tools like ClientJoy are better for automation.

Does Google have a program like QuickBooks?

No, Google doesn’t have an accounting or bookkeeping tool like QuickBooks. But you can integrate Google Workspace with Clientjoy and other software using Zapier or SyncSpider.

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