When Google updated Gmail in the year 2013, it introduced different tabs such as Promotions, Social, Primary, Forums, and Updates. It affected the open rate significantly. Gmail users want the relevant emails right at the top of the inbox. Thus, all emails go through a filter. If the email is promotional, it is sent to the Gmail promotions tab.
Hence, if you send emails to your prospects, you may worry about how to get your emails delivered to Gmail primary tab. However, it's a simple process to learn.
This blog will give you some easy steps on how to make sure emails go into the inbox.
Why Do Emails Get Delivered To Gmail's Promotions Tab?
The algorithms of Gmail are designed to scan each email. If you send bulk emails or promotional emails using email marketing software, it will trigger Gmail filters, and your emails will land in the promotional tab. Therefore, you need to get your promotional emails into the Primary tab.
So, here are a few strategies that you can use to avoid your promotional emails from going into the promotional tab:
Use Email Campaigns
When you use an email blast tool to send emails to your subscribers, the Gmail filter detects it immediately. There is a high chance that your emails land in the spam or promotion tab. Hence instead of blasting your emails, you can use an email campaign tool to segment your prospects.
You can personalize your emails to send to multiple recipients using your Gmail account. You can also automate your follow-up emails to increase engagement.
Improve Sender Reputation
The deliverability of emails also depends upon the sender's reputation. So, the Gmail filter checks your spam score before you send an email. You must ensure that your spam score is low. To check your score, you can use Mail-Tester, a free spam score checker tool.
Personalize Emails
Another great tip to get your emails delivered to Gmail primary tab is to personalize the emails you send to multiple users. Mail merge helps to personalize every email you send. It helps to land your emails in the primary inbox and gives your readers a feeling of importance. Personalized emails will also grab the attention of your audience.
Add Professionalism To Emails
Avoid fancy fonts or different types of formatting. There are chances that Gmail filters might identify your email as spam. So, make sure to use professional fonts and format styles as far as possible.
Keep Footer Simple
Footers tend to have a list of conditions and disclaimers, so it's essential to keep it simple. Try and keep your email free of images and links to avoid your emails going to spam.
Deliver High-Quality Content
Ensure you deliver unique, high-quality content, especially at a time like this when content marketing is at its all-time high. It helps to increase the number of audiences that opt for your content and newsletter. You can inform them about your product or give them news about your industry. Great content will help in the long term.
Short Emails
Keep your emails short and to the point. Long-form emails with fancy fonts and links are one of the reasons why your emails get delivered to the promotions tab. Try to make your emails look like you are personally sending an email to someone.
There is a high chance that Gmail will send it to the primary inbox. Another added benefit is to keep the subject line simple with around 4 to 10 words, and your email must consist of about 300 words.
Avoid Trigger Words
There are plenty of trigger words that Gmail filters might detect and send your email to the promotions tab. Some trigger words to avoid are – sale, offers, free, best prices, discount, No credit card, Get paid, etc.
When sending marketing emails, make sure to try out the above tips to ensure that your emails land in the primary inbox.
Bonus: The Ultimate Guide To Email Marketing For Agencies
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