10 Best Ad Management Tools for Agencies

Table Of Contents:

What is Advertising Management?

Advertising management is the designed process to control the different activities involved while communicating to the target market. An ad management tool helps you automate various features of advertising. From campaign and ad planning to monitoring and analysis, everything can be done by one such tool.

What are Ad Management Tools? 

Ad management tools and softwares assist agencies in managing and optimising their digital advertising campaigns across several platforms such as Google, Facebook, and Instagram. These solutions offer agencies a consolidated platform for creating, launching, monitoring, and analysing ads, as well as managing budgets and target audiences.

Ad management software are useful for agencies since they help to streamline and automate the advertising process, thereby saving time and resources. Agencies can swiftly alter their plans and make data-driven decisions to boost ROI by being able to follow and measure the performance of campaigns in real-time.

Furthermore, ad management technologies offer comprehensive targeting and optimisation capabilities, allowing agencies to reach the appropriate audience with the right message at the right time.

This ultimately leads to more effective and efficient advertising campaigns, as well as improved client satisfaction and retention.

Let us take a look at the importance of ad management tools and some of the best tools available.

Importance Of An Ad Management Software

Marketing is often considered the black hole of business. However, it remains a crucial factor for success. An ad management tool makes the entire process more efficient and has various advantages such as:

• It helps to improve your campaign structure and increase the chance of a strong campaign with your target audience.
• It saves time as a single tool can manage different aspects.
• You can track and evaluate the performance of your ad campaign.
• It lets you run multiple campaigns across different mediums.

Ad management tools have become indispensable for agencies since they aid in streamlining the advertising process, saving time and costs, and optimising digital advertising campaigns across many platforms. 

Here are some of the main reasons why agencies need advertising management software:

1. Centralised Platform:
   Ad management software provides a consolidated platform for managing many advertising campaigns across several platforms. This streamlines the process of planning, launching, monitoring, and analysing campaigns, saving agencies time and money.

2. Targeted Advertising: 
   ‍Ad management platforms include powerful targeting features that allow agencies to reach the right audience with the right message at the right time. This increases the effectiveness and efficiency of advertising initiatives, resulting in a higher ROI.

3. Real-time Performance Tracking: 
   Ad management tools enable agencies to track the performance of their campaigns in real-time, providing significant insights into their effectiveness. Advertising monitoring clarifies which customers to target because it allows ad agencies to determine which ads made a strong impression on the target population and which did not. This allows agencies to make data-driven decisions and alter their strategy on the go in order to maximise campaign results.

4. Budget Management:
   ‍Ad management solutions assist agencies in budget management by providing a clear picture of how much money is spent and where it is going. Ad spend tracking is essential for all marketers to see how much money is spent on a campaign. This allows agencies to adapt their spending to maximise ROI while staying within their budget.

5. Automation: 
   ‍Many of the laborious and time-consuming operations associated with managing advertising campaigns, such as bid administration, ad production, and targeting, are automated by ad management tools. This allows agencies to concentrate on more critical duties like strategy development and client management.

Ultimately, ad management tools are necessary for agencies to properly and efficiently manage and optimise digital advertising campaigns. Ad management solutions can help agencies increase their ROI and client satisfaction by allowing them to target the correct audience, track success in real-time, and automate many of the chores involved in managing campaigns.

10 Best Ad Management Tools for Agencies

Google Ads 

Google AdWords is a robust advertising platform that allows agencies to design and manage effective advertising campaigns on Google's search engine and partner websites. Google Advertising provides agencies access to a vast audience of potential clients, with over 3.5 billion searches performed daily on Google.

One of Google Ads' primary advantages is its powerful targeting capabilities, which allow agencies to reach the appropriate audience with the right message at the right time. Potential clients can be targeted by agencies depending on characteristics such as location, demographics, interests, and search behaviour. This guarantees that the ads are shown to the most relevant audience, increasing the campaign's efficacy and efficiency.

Google Ads also includes a number of tools to assist agencies in creating, managing, and optimising campaigns. Campaigns can be created by agencies utilising a range of ad forms, such as text, image, and video ads. They can also establish budgets and bidding techniques to guarantee that their campaigns are both cost-effective and yield a positive Return.

Ad variations in Google AdWords allow you to test multiple ad versions. Furthermore, Google AdWords provides powerful optimisation options to help agencies optimise the success of their campaigns. 

Automated bidding techniques, which employ machine learning algorithms to modify bids in real-time based on performance data, and A/B testing, which allows agencies to test numerous ad variations and optimise their campaigns for optimal efficacy, are examples of these. 

Pricing

The pricing of Google Ads varies based on several factors. It is estimated that Google AdWords costs per click on the Search Network (search results) range from $1 to $2.

Facebook Ads Manager

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Facebook Ads Manager is another popular advertising platform that enables agencies to create and run advertising campaigns on Facebook and Instagram accounts. Facebook Ad Manager offers a range of benefits for agencies. 

While using Facebook Ads Manager, you can boost posts from your Facebook page, but you can't run advertisements until you use the ads manager. Around 3.7 billion monthly core Family product users were reported by Facebook. This gives agencies access to a large number of ad sets of potential customers.

A Facebook business manager account is an essential tool. Facebook has integrated Ads Manager and Power Editor into a single interface to make it easier to design and oversee ad sets across the Facebook page, including Instagram advertisements. Facebook Events Manager is a tool that enables you to view and manage your event data.

Facebook Ads Manager features extensive targeting options to assist agencies in achieving their marketing objective of reaching the right audience. Agencies using Facebook ads manager can target prospective clients based on demographics, hobbies, behaviours, and location.

It also provides a range of ad formats, including pictures, videos, business settings, and carousel advertisements. Firms can also use the Facebook advertising Creative Hub to design and preview ad creatives. Even though the process to manage campaigns in Facebook Ads Manager is quite simple, be very careful about the media and copywriting you put in the ads.

The Account Overview tab in the ads manager provides a high-level overview of your ad's performance. You can monitor personal account ad performance in the Account Overview tab inside Ads Manager to see whether your campaigns are meeting their goal or wasting money.

Facebook Ads Manager has great optimisation capabilities such as automated bidding and real-time performance tracking, allowing agencies to maximise the effectiveness of their campaigns.

Pricing

Is Facebook Ad Manager free? Indeed, Facebook Advertising Manager is completely free to use. But, you must pay to display advertisements on the platform. Anyone can promote their agency on their Facebook business manager ad account in a matter of minutes. You could run any Facebook ad campaign, or Instagram ad regardless of your budget. You can adjust your account budget anytime, which will show you the total amount you are spending on your ad campaign.

AdRoll

AdRoll is a cross-platform retargeting and advertising tool that enables agencies to reach out to new clients through social media, mobile apps, and email. AdRoll offers many valuable features. 

It facilitates cross-platform retargeting, a secure payment method which allows agencies to reach out to potential clients across different devices and platforms. This new page ensures that potential buyers regardless of device or platform, are contacted with ads running alongwith targeted messaging.

AdRoll provides comprehensive custom audience and segmentation features that allow agencies to target potential consumers based on various factors. AdRoll ads manager delivers sophisticated reporting and analytics services that allow agencies to track and optimise the performance of their campaigns.

Agencies can measure metrics like impressions, clicks, conversions, ad budgets and income and utilise this information to make data-driven decisions about enhancing their campaigns.

Pricing

Adroll pricing starts at $36 paid monthly.

AdExpresso

AdEspresso is an advertising platform that streamlines the creation, management, and optimisation of Facebook and Instagram ad campaigns. 

AdEspresso offers A/B testing, often known as split testing, is a strategy for determining which ad headlines, body copy, graphics, call-to-actions, or a mix of the above perform best for your target demographic.

This functionality in AdEspresso allows agencies to test various ad variations to see which performs best. This assists agencies in determining the most effective messaging, images, and targeting options for their campaigns, leading to enhanced efficacy and efficiency.

AdEspresso provides an easy-to-use campaign creation interface that allows agencies to rapidly and easily create and deploy campaigns. This saves time and allows agencies to concentrate on other parts of their advertising plan.

AdEspresso provides extensive analytics and reporting capabilities that enable agencies to evaluate campaign effectiveness and make data-driven decisions to improve it. Metrics including impressions, clicks, and conversions can be measured and used by agencies to improve the success of their campaigns.

Pricing

You can try AdExpresso for 14 days for free. Monthly plans start at $49, $99, and $259, respectively.

Adstream

Adstream allows you to integrate and combine different aspects of marketing. They allow you to automate different workflows to improve productivity. You can also use a single workflow while organizing, creating, and sharing digital content. Moreover, they can connect you to 79,000 global media destinations and deliver your content. Significantly, you can also modulate your content according to the viewership.

The Traffic management inbox is another cool feature where you can review the ads, make edits and send them to other teams. The analytics also allows you to track and measure the performance of your campaigns.

Pricing:

To sign up, you will have to get in touch with them and receive the quote.

Hubspot Ad Tracking Software

Hubspot is one of the market leaders; the software allows you to run all your campaigns from the tool. It automates ad targeting by syncing your leads and audience. It lets you manage ad campaigns on Google, Facebook, Instagram, and LinkedIn.

You can generate ROI reports from your campaigns to understand their performance. Moreover, it helps you understand consumer behaviour by knowing who took action and showed an interest in your ad. Hubspot also offers a CRM tool that will help you to plan your campaign to increase conversion.

Pricing of HubSpot Ad Tracking Software

They offer a free plan to start with which can then be upgraded into the paid plan when needed.

• Free
• Starter: $20/month
• Professional: Starts at $890/month
• Enterprise: Starts at $3600/month

Epom

Epom is an all-in-one platform that allows you to manage, and display, video, and mobile ad campaigns. They also offer different formats of best-performing ads that can be used to advertise, for example, banner ads or corner pop-ups. However, the options are limited for the basic plan but have a wide variety of options for the higher ones.

They let you target precisely based on more than 20 targeting options like geography, age demographic, language, device, etc. Moreover, they offer fraud-free traffic by using a tool called forensiq that excludes false impressions.

You can also get real-time data at every stage of the campaign, make any necessary changes and remove ad. These analytics allow you to allocate your budget to the most rewarding ad campaigns.

Pricing

They offer four different plans from which you can choose according to your requirement.

• Basic: $250/month
• Pro: $2000/month
• Enterprise: Custom pricing.

HootSuite 

Hootsuite is a social media ad management tool that allows you to schedule posts, manage teams and evaluate the ROI. When it comes to social media, the campaign planning
is very important. It is difficult to always post the content at the relevant time to get maximum engagement. 

Hootsuite lets you schedule your posts in advance and increases the chances of your followers seeing your content in their news feed. Once posted, you can then monitor the posts and it allows you to interact with the reactions to your posts in various channels.

They have various inbuilt analytics to understand the performance of the ads or posts. The private messages received across the different platforms are also available to you in a single inbox. You can also connect with over 250 other apps you use for lead management, marketing, etc.

Pricing:

Hootsuite offers a 30-day free trial on some plans and free demos on others. Later you can upgrade to any of the following monthly subscriptions:

• Professional: 1915 INR/ month (30-day free trial)
• Team: 7540 INR/ month (30-day free trial)
• Business: 45,000 INR/ month (you can request a demo)
• Enterprise: Contact for pricing (you can request a demo)

6Sense

6sense is an innovative platform that uses AI, big data, and machine learning to help you understand your clients. They use their patented AI technology to evaluate buyer behaviour and predict prospects so that you can target ads accordingly.

They are one of the best in the industry in identifying accounts and researching for a solution. Moreover, they use account data to create targeted display ads that increase the chance of conversation.

Pricing:

You can contact the team and get a quote to use their services. You can start by booking a personalized one-to-one free demo before making a decision.

RollWorks

Rollworks is an Account-Based Marketing (ABM) Platform that seeks and reaches out to target accounts at every funnel level. This can discover and prioritise target accounts, automate certain sales operations, and advertise to specific accounts.

It uses proprietary data and machine learning to assist you in locating the target accounts that best fit your organisation. It also executes account-based marketing strategies that send the appropriate message to the right audience through the right channel at the right time. You can easily track your campaigns' progress, account-based programs, and sales automation sequences.

Pricing:

They have three packages which are standard, professional, and ultimate. You can contact them regarding your requirements and receive a quote.

Conclusion

While deciding on the finest ad management platform for your firm, consider criteria such as agency size, budget, and advertising needs.

Google AdWords may be the ideal alternative for smaller firms with limited resources because it is reasonably inexpensive and offers a wide range of targeting options. But, for larger agencies with more complex advertising needs, a platform like AdRoll, which offers comprehensive audience segmentation and cross-platform retargeting capabilities, may be more appropriate.

Ultimately, the importance of ad management tools for agencies cannot be overstated. These tools enable agencies to create, run, and optimize effective advertising campaigns for their clients, resulting in increased revenue and business growth. By leveraging the features and benefits of these tools, agencies can achieve impressive results for their clients and stay competitive in an increasingly crowded digital advertising landscape.